A Campaign for Equality, Understanding, and Change
Uganda continues to face social and economic challenges that affect families, young people, women, men, and entire communities. These challenges include poverty, gender inequality, limited access to education, limited access to healthcare, and unequal opportunities for women and girls.
The Stand By Her Campaign responds to these realities by creating simple, practical, and inspiring conversations around gender equality.
The campaign is built on one clear belief: women and men are both agents of change. Gender equality is not about women standing alone. It is about families, schools, workplaces, and communities working together to create fairer opportunities and better futures.
Through podcasts, WhatsApp community messages, flyers, infographics, video spots, and community engagement, Stand By Her shares messages that people can understand, discuss, and act on.
Why Stand By Her Matters
Gender equality begins with the everyday choices people make at home, in school, at work, and in the community.
When women are supported, families grow stronger. When men become allies, communities become fairer. When girls and boys are given equal opportunities, society moves forward.
Shared Responsibility at Home
Equality begins in the home through shared household duties, shared decisions, and mutual respect.
Access to Education and Skills
Girls and women deserve access to education, vocational training, and practical skills that support independence and growth.
Positive Mindset Change
The campaign helps women and men challenge harmful stereotypes and build more respectful relationships.
Equal Professional Opportunities
Women should be supported to participate in all sectors, including careers traditionally viewed as male-dominated.
Community Inspiration
Real stories of women, male allies, and supportive institutions can motivate others to take action.
Five Themes for Change
The Stand By Her Campaign is guided by five key themes identified through a gender assessment in Kampala and Wakiso. These themes address everyday realities that shape equality in homes, learning spaces, workplaces, and communities.
Shared Responsibility at Home
Promoting fairness in household duties, caregiving, financial choices, and family decision-making.
Technology for Equality
Showing how technology can connect, educate, inform, and inspire both women and men.
Education and Vocational Training
Encouraging girls and women to pursue learning, practical skills, and training opportunities.
Professional Opportunities
Supporting women’s participation in different sectors, including traditionally male-dominated fields.
Inspiration and Role Models
Celebrating successful women, supportive men, partner companies, and community leaders driving positive change.
How the Campaign Reaches Communities
Stand By Her uses accessible, community-friendly communication channels to share gender equality messages in ways people can easily listen to, read, watch, discuss, and share.
Through podcasts, WhatsApp community messages, flyers, infographics, and short videos, the campaign brings practical conversations on equality closer to homes, schools, training spaces, workplaces, and communities.
Podcast Conversations
Short 5–10 minute conversations featuring COWA instructors, students, graduates, partner companies, and community voices and leaders.
WhatsApp Community Messages
Weekly messages shared through WhatsApp communities, including voice notes, written reflections, campaign graphics, flyers, and event updates.
Flyers and Infographics
Digital and printed materials that simplify key campaign messages and support community awareness.
Video Spots
Short videos that bring the campaign message to life through storytelling, practical examples, and inspiring community voices.
Listen to the Stand By Her Podcast
The Stand By Her Podcast features short and meaningful conversations on gender equality, shared responsibilities, education, technology, professional growth, and community support.
Each episode brings together real voices from the COWA community, including instructors, students, graduates, partners, and allies.
Download Campaign Resources
Access campaign flyers, infographics, posters, WhatsApp materials, and discussion guides designed to support community conversations and awareness activities.
These resources can be used by students, parents, facilitators, community leaders, partner organizations, and schools to share the Stand By Her message.
Campaign Flyers
Digital and printable flyers introducing the campaign and its five themes.
Infographics
Visual summaries that make campaign messages easy to understand and share.
WhatsApp Materials
Short campaign messages and visual content for weekly community engagement.
Discussion Guides
Simple guides to help facilitators lead conversations around gender equality.
Stand By Her. Build Equality Together
Gender equality begins with daily action: listening, sharing responsibilities, supporting education, challenging harmful attitudes, and creating opportunities for women and girls.
Whether you are a student, parent, instructor, employer, community leader, or young person, you have a role to play.